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Novi Chocolate Packaging

Packaging concept for Novi Chocolate Bars

For this project I was tasked with designing the packaging for three chocolate bars. I tried to portray the tone and taste of each type of chocolate by creating landscapes influenced by the ingredients. The 80% dark chocolate which is made with Ecuadorian cacao has a deep, rich taste, represented by a night scene. The 60% dark chocolate is made with cacao sourced from Ghana, so I created a warm, sunset scene. The milk chocolate is made from Hazelnut from Italy and is a lighter flavor, represented by the bright day scene I created. Each landscape is a continuous scene as it wraps around the bar. The sun and moon are the main subjects of each landscape and are cut out to reveal the golden foil that the chocolate is wrapped in. This creates cohesive packaging and tells a story throughout the collection of chocolate. 

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