Still Woozy at Rock Center

Branding and marketing for a conceptual Still Woozy concert

While at an internship for Known, I was tasked with creating the branding and marketing for a conceptual concert at Rockefeller Center. The event is part of the Rough Trade Concert Series and features the musical artist, Still Woozy. My main objective was to combine the styles of Still Woozy, Rough Trade, and Rockefeller Center as one visual identity for this event.

OUT OF HOME

Out of Home

SOCIAL POSTS

Social Posts

Social Activation

SOCIAL ACTIVATION

The story would be in a casual interview format while Still Woozy tries out some drinks at Pebble Bar. Questions would be submitted by fans on instagram using the story question feature. While he sips on some drinks/reviews them, he answers some questions and builds hype for the concert. This promotes both his upcoming concert and the new bar at Rockefeller Center.

The reel would show what artists/albums have inspired Still Woozy, promoting the product at Rough Trade. He would give out a couple signed editions of his debut album to fans. This could possibly turn into a mellow meet and greet where he could hand out a few free tickets to his concert at Rock Center Plaza.

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